Web Reference: Feb 20, 2026 · The Apriori Algorithm, as demonstrated in the bread-butter example, is widely used in modern startups like Zomato, Swiggy and other food delivery platforms. These companies use it to perform market basket analysis which helps them identify customer behaviour patterns and optimise recommendations. EXAMPLE-2 Consider the transaction dataset of a store where each transaction contains the list of items purchased by the customers. Our goal is to find frequent set of items that are purchased by the customers and generate the association rules for them. We are assuming that minimum support count is 2 and minimum confidence is 50%. The Apriori algorithm is a frequent pattern mining algorithm used in market basket analysis. We use the apriori algorithm to generate frequent itemsets in a transaction dataset. It is an iterative algorithm that we used to generate frequent itemsets starting from a set of one item to create bigger itemsets. To generate association rules using the a...
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