Web Reference: Feb 20, 2026 · The Apriori Algorithm, as demonstrated in the bread-butter example, is widely used in modern startups like Zomato, Swiggy and other food delivery platforms. These companies use it to perform market basket analysis which helps them identify customer behaviour patterns and optimise recommendations. Apr 15, 2025 · Discover how the Apriori algorithm works, its key concepts, and how to effectively use it for data analysis and decision-making. The Apriori algorithm is a frequent pattern mining algorithm used in market basket analysis. We use the apriori algorithm to generate frequent itemsets in a transaction dataset. It is an iterative algorithm that we used to generate frequent itemsets starting from a set of one item to create bigger itemsets. To generate association rules using the a...
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