Web Reference: Feb 20, 2026 · The Apriori Algorithm, as demonstrated in the bread-butter example, is widely used in modern startups like Zomato, Swiggy and other food delivery platforms. These companies use it to perform market basket analysis which helps them identify customer behaviour patterns and optimise recommendations. We need to apply the Apriori algorithm to discover strong association rules among image tags. Assume that min_support=40% and min_confidence=70%. Generate association rules from the frequent... The Apriori algorithm is a frequent pattern mining algorithm used in market basket analysis. We use the apriori algorithm to generate frequent itemsets in a transaction dataset. It is an iterative algorithm that we used to generate frequent itemsets starting from a set of one item to create bigger itemsets. To generate association rules using the a...
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